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Shop / platinum blonde hair dye

Clairol Blonde It Up: Platinum Blonde Permanent Hair Dye

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$ 9.97   $7.68   save 23%
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About this item

  • 5X LIGHTER: The most advanced system for lightening hair up to 5 levels
  • BLEACH FREE: Leaves hair conditioned, soft, and glossy without bleach
  • WITH SHIMMER LIGHTS CONDITIONER: Reduces brassiness and maintains brightness on lightened hair
  • LESS DAMAGE: Lifts pigment inside hair effectively with our Patented AminoLift Technology, while protecting natural keratin and protein with AminoGlycine Complex
  • ADVANCED BLONDING SYSTEM: The ultimate solution for lightening hair up to 5 levels without bleaching effects
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